Speakers: Molly Fluet, Filippo de Fabrizio (YouGov & Cronos)

Public affairs teams increasingly sit on troves of primary data — polling, focus groups, engagement metrics — yet rarely turn it into sharper EU communication. This masterclass looks at how original research can shape which arguments to lead with, which audiences to prioritise, and which channels shift opinion in Brussels and beyond. Drawing on case studies, we examine how to design data-gathering that speaks to policy debates, and present findings so they persuade rather than gather dust.