Masterclass | Influencers and Institutions: A Practical Introduction to Working With Content Creators in Political and Public Campaigns

Your message has a reach problem. They have the audience. Your next campaign message will be delivered by someone you do not employ. We show how institutions and campaigns can work with content creators without losing control: finding the right voices, briefing them, paying them, and staying on the right side of the rules.

Every attendee leaves with a practical starter guide and briefing template to run a first creator campaign.

Mode: In person

Start: 07.10.2026, 11:00 GMT+00:00

End: 07.10.2026, 11:45 GMT+00:00

Number of participants: 40 of 40 participants

Location description: Steinerner Saal

Address: Lichtenfelsgasse 2, 1010 Wien, Austria

PF

Pius Fozan

Partisan GmbH

Veronique CoxSenior communications and business leader

Senior communications and business leader with more than 20 years of experience in media, strategic partnerships and international communications. As Client Director, she defines the strategic direction of the agency's institutional portfolio, advising organisations and public institutions on stakeholder engagement, trusted digital communication and long-term partnership development. She leads senior client relationships, identifies growth opportunities and ensures communication strategies deliver both policy and organisational objectives across European markets.

Alessandro BuxAccount Manager at BeInfluence Europe

Alessandro Bux is an Account Manager at BeInfluence Europe, specialising in influencer marketing and institutional communication. He has worked on pan-European campaigns for EU institutions, including large-scale campaigns for the European Commission and the European Food Safety Authority. His work focuses on using creators to make complex messages more accessible, relevant and engaging for audiences across Europe.

Maria Vittoria Genovesimultilingual communications specialist at BeInfluence Europe

Maria Vittoria Genovesi is a multilingual communications specialist at BeInfluence Europe, based in Brussels. She has a background in international relations and communication, with experience across the private sector and international organisations. Her work brings together strategic communication, digital media and European affairs, with a particular focus on how organisations can engage audiences across borders and cultures.