Partisan | News
Sep 09, 2026
Fish Beats Flags: Seven Campaign Lessons from Iceland's EU Referendum
On 29 August 2026, Icelanders were asked a single question. Should negotiations on Iceland's membership of the European Union start again? More than 82% of the 270,000 people eligible to vote turned out to answer it, a startling number for a referendum held in the middle of parliament's summer recess. When the National Electoral Commission finished counting, the answer was no, by 52.8% to 47.2%. Reykjavík voted yes. Almost everywhere else voted no, several rural constituencies by more than sixty points. It was close and it was bitter. But despite the international coverage, the campaign was not ultimately decided by Greenland, Russia, or European solidarity. It was decided much closer to home: by fish, livelihoods and control over the country’s most politically sensitive economic resource. That is what makes Iceland useful for campaign professionals. The No side did not simply have the stronger position on an issue. It succeeded in making one issue the lens through which voters understood everything else. No amount of targeting, content or digital optimisation compensates for losing that fight.
0
Power
Networks of Action: Scaling Plural Technologies for Global Political Agency
From Japan to Brazil, Germany to Ukraine, the projects they showcase are not slick “civic tech” demos. They are attempts to embed experimental, often radical mechanisms, quadratic voting, plural funding, collaborative sense‑making, into the everyday routines of ministries, municipalities, and social movements. The question they pose is whether democracies can become laboratories again, without tearing themselves apart.
Sep 01, 2026
How Political Campaigns Are Actually Using AI to Write
Ask most political professionals what eats their week and the honest answer is rarely strategy. It is volume. A single campaign now needs a version of the same message for a press release, a manifesto page, an email and three different lengths of social copy, often in more than one language, multiplied across every local candidate who wants their own take on it. Writing capacity has not kept pace with the number of channels asking for it, and that gap is exactly where AI drafting tools have moved in.
Participation
Campaign Lessons from the EU Ban on Conversion Practices
In the spring of 2024, a European Citizens' Initiative called "Ban on Conversion Practices in the European Union" collected one million validated signatures in six days. The final count, when the campaign closed on 17 May 2024, was 1.24 million signatures across 11 member states, well above the seven required. For an ECI mechanism whose typical campaign runs the full twelve months allowed and frequently fails to reach the threshold, this was something close to a record.
Predicting Power: Narrative Intelligence and the New Campaign Science
Public debate in the digital age has become a clash between two equally unsatisfying formats. On one side sit tightly controlled television debates, in which a small cast of politicians spar under the watchful eye of hosts and editors who decide what counts as legitimate controversy. On the other side are unstructured online brawls: live streams, duets, and comment pile‑ons where algorithmic promotion favours whatever keeps people hooked, angry, or afraid. Neither model is well suited to what democracies actually need, which is persuasive disagreement that changes minds without destroying relationships. The result is polarisation spilling out of politics into families, workplaces and friendships, with citizens increasingly avoiding topics that matter most.
Aug 24, 2026
Participation with a Purpose: How Technology Shapes Internal and External Political Engagement
Political organisations across Europe talk constantly about participation, yet many of the people they consult come away feeling nothing changed. Online surveys disappear into institutional black holes, town‑hall events are staged for cameras rather than decisions, and party “platforms” function as one‑way broadcast tools. The result is predictable: frustration, disengagement and, eventually, hostility towards the very idea of political consultation. The real problem is not the lack of digital tools but the absence of purposeful design: processes that show participants where their input goes, how it is weighed, and when it shapes outcomes.
Sweden on the spot: 5 Digital Campaign Innovations Worth Following Before September 13
Sweden goes to the polls on 13 September 2026, electing all 349 Riksdag seats, 20 regional councils, and 290 municipal councils in a single day. The race is tight. The Social Democrats lead on 32.4% in the most recent polling trend, but the governing Tidö bloc is still in play and the Liberals are hovering dangerously close to the 4% threshold that would eject them from parliament entirely. Every point matters. Every voter counts. We are watching this one closely at Partisan, not because Sweden is the most dramatic election of the cycle, but because it is one of the most interesting laboratories. Swedish political culture combines very high digital literacy with genuine civic seriousness, a media landscape that is trying harder than most to adapt to AI, and a party system structured around eight parties that all need to find their audience simultaneously. The conditions are ripe for experimentation.
Aug 18, 2026
The role of podcasts in political and social activism
In recent election cycles, the traditional political media apparatus have lost its monopoly over political communication. Especially when it comes to how people aged 40-50 and below engage with politicians and opinion leaders. The 24-hour cable news cycle, once the premier battleground for shaping public discourse, has increasingly yielded ground to other, more direct channels of reaching voters. These include personal channels of politicians simultaneously operating on multiple social media platforms, as well as the consistent rise of influencers of all kinds. And podcasts, both in ‘pure audio’ as well as video podcasts, have gained a significant share in the shaping of our social and political discourse, and therefore in how candidates, grassroots organizers, and advocacy campaigns operate and convey messages.
Stars, Stripes, and Server Farms: 10 Groundbreaking Digital Techniques from the 2026 US Midterms
America does not do things quietly. With control of both the House and the Senate on the line, the 2026 midterm cycle is on course to be the most expensive in US history, with political ad spend projected to hit $10.8 billion, up from $8.9 billion in 2022. That is not a typo. Ten point eight billion dollars. For the midterms. But money alone does not tell the story. What is genuinely interesting about the 2026 primary season is not the scale of the spending but the techniques being deployed, many of them for the first time at scale, many of them available to campaigns with budgets measured in thousands rather than millions. The primaries are always the laboratory. What gets tested in Texas and North Carolina in February tends to end up in European campaign playbooks two cycles later. Here is what is actually worth paying attention to.