
The rising power of political influencers
Influencers are rewriting the rules of persuasion while Europe rewrites the rules of data.
This week, we’re diving into both worlds: the creator-driven era of campaigning, and the new limits—and opportunities—of data-driven outreach.
At the Political Tech Summit, Germany’s national news agency will show how that same data is transforming journalism: shaping public discourse and offering insights campaigns can’t afford to ignore.
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Partisan
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10/28/2025
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![]() The rising power of political influencersExploring the evolving landscape of political persuasion and journalism. Dear {{ contact.VORNAME | default : "all" }},Influencers are rewriting the rules of persuasion while Europe rewrites the rules of data. This week, we’re diving into both worlds: the creator-driven era of campaigning, and the new limits—and opportunities—of data-driven outreach. At the Political Tech Summit, Germany’s national news agency will show how that same data is transforming journalism: shaping public discourse and offering insights campaigns can’t afford to ignore. Keep scrolling to catch up on our partners’ latest work! Are political influencers outpacing existing ad regulations?![]() Political communication is moving from paid digital ads to creator-driven content. 📲 Instead of relying on polished campaign spots, voters now spend time watching short videos, livestreams and creator collaborations that feel authentic and relatable. Platforms are amplifying these voices, giving individuals more influence over political narratives than traditional advertising ever could. In this Deep Dive, we will look at what that means for campaigns and civil society - how messages are crafted, distributed and measured in a creator-first environment - and explore the new opportunities and risks for persuasion, mobilisation and accountability. Register Curious about how data shapes the news you trust?![]() The German Press Agency is teaming up with the Political Tech Summit in Berlin on 23–24 January! 🤝 dpa will kick things off with an exclusive networking event at its newsroom and share insights on how data and journalism together create real impact. Plus, don’t miss CEO Peter Kropsch’s keynote and panel discussion! “Data only unfolds its true value in the right context. Journalistic expertise turns facts into real added value – for readers and users alike.” - says Peter Kropsch, CEO of dpa. Join us How will the new GDPR 2024/900 reshape political campaigning in Europe?![]() What new opportunities — and limits — does it create for data-driven strategy? 📊 How can parties and campaigns stay compliant while improving their outreach? Join our webinar with Qomon this Thursday to unfold the regulation’s implications, new permissions, and the upgrades needed to future-proof your data operations. Register ✨ What's new CampAIgn Tracker The first results from the CampAIgn Tracker by Dr Fabio Votta and Dr Simon Kruschinski show how AI is shaping political campaigns across Facebook, Instagram, TikTok, and X. Check out what they found! Learn more Jigsaw Jigsaw’s latest report explores where AI can—and cannot—make dialogue more accessible, scalable, and democratic. Drawing on insights from 12+ global experts and research with practitioners across 6 continents, it offers a “community roadmap” for using AI responsibly to support constructive, large-scale conversations. Learn more 📢 Open calls Job alert: Programme Manager at Demos, UK Want to help transform local democracy with innovative digital tools? Demos is looking for a Programme Manager to lead Waves, their £1 million project testing new approaches to citizen participation with Camden Council and South Staffordshire Council. You’ll work across multiple partners, keep the project on track and on budget, lead monitoring and reporting, and help create a toolkit to expand deliberative democracy across the UK. Apply 📍Events Project Zuversicht: Building Trust in Politics and Media 27–28 November 2025 • Essen This November, Projekt Zuversicht will bring together engaged young people and experts in Essen to develop ideas that strengthen trust in politics and media. The initiative responds to recent findings showing declining confidence in democratic institutions. Register Impact Engineering Clinic: Logiq Media @ Think & Do 2025 29 October 2025 • Brussels At Think & Do 2025 (hosted by CFG Europe), Logiq Media will run an Impact Engineering Clinic — free 20-minute one-on-one sessions for NGOs and media teams. The Clinic helps participants move beyond “preaching to the converted” by diagnosing real communication challenges and designing small, data-driven experiments to reach the “missing middle”. Learn more Poll 🗳️What are the greatest regulatory challenges posed by creator-led political campaigning in your jurisdiction? Transparency and disclosure of sponsorships and paid promotions Data privacy concerns linked to microtargeting using creator data Monitoring and mitigating misinformation spread by creators Enforcing residency and nationality requirements for political content creators What we're browsing ‘A Parody Tool’: How FP1’s New Creative Head is Thinking About AI Deepfake video of Irish presidential candidate rocks campaign Virginia AI debate highlights new political tactics The rise of viral debate videos and their impact on our ability to disagree 👋 Got something to share? Launching something new? Hiring? Hosting an event? Share with us! Send your updates by Friday COB to be featured in the next newsletter and on our community blog. Email us at contact@partisan.community . ![]() Best wishes,JosefJosef Lentsch Partisan GmbH c/o Mindspace, Hausvogteiplatz 12 10117 Berlin, Germany This email was sent to {{ contact.EMAIL }} You've received this email because you've subscribed to our newsletter. 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